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Help! My Book Isn’t Selling!

What do you do if you’ve finally published your book, but your sales aren’t exactly flying through the roof? We’ve got some tips to help boost up your sales!

Market Your Self-Published Book Using A Promotional Gift Basket Who doesn’t love receiving gifts? (Answer: No one!) Publicists at major publishing houses sometimes create promotional packages for their most exciting books of the season. Why shouldn’t...

Market Your Self-Published Book Using A Promotional Gift Basket 

Who doesn’t love receiving gifts? (Answer: No one!) Publicists at major publishing houses sometimes create promotional packages for their most exciting books of the season. Why shouldn’t you do the same for the self-published book that you’re so excited to share?

Get Your Book Cover Art On Pinterest, Instagram, And Tumblr Your book cover art is your most powerful point-of-purchase marketing tool at bookstores and in online retailers—but that’s not the end of your book cover’s sales potential! Your book cover...

Get Your Book Cover Art On Pinterest, Instagram, And Tumblr

Your book cover art is your most powerful point-of-purchase marketing tool at bookstores and in online retailers—but that’s not the end of your book cover’s sales potential! Your book cover art can also be used on social media to boost sales and build your following. Because Pinterest, Instagram, and Tumblr all focus on the visual impact of a post, these social media sites are especially effective places to showcase your cover design. To make the best impression and get more repins, reposts, and reblogs, use these clever tips and tricks for each social media platform!

5 Golden Rules Of Marketing Your Self-Published Book For a self-published author, marketing may seem like a daunting task—it’s at least half the work of self-publishing! And it is important, because the effectiveness of your marketing strategy will...

5 Golden Rules Of Marketing Your Self-Published Book

For a self-published author, marketing may seem like a daunting task—it’s at least half the work of self-publishing! And it is important, because the effectiveness of your marketing strategy will ultimately make or break your book sales. With a quick Internet search, you’re sure to find lots of clever marketing advice, hacks, and tricks, but the best way to plan your promotional efforts is to start with the basics. Focusing on these key, must-do elements will help you build a sales-boosting marketing strategy.

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For both traditionally published and self-published authors, the best way to hand-sell books is to coordinate book signings with other events: seminars, readings, lectures. But successfully landing a speaking gig takes some preparation. Here are the...

For both traditionally published and self-published authors, the best way to hand-sell books is to coordinate book signings with other events: seminars, readings, lectures. But successfully landing a speaking gig takes some preparation. Here are the steps you’ll need to take!

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Literary journal editors and literary agents often search for authors on Google and visit author websites and social media profiles when reviewing submissions, so a strong author platform is key to an author’s success. You won’t have very long to...

Literary journal editors and literary agents often search for authors on Google and visit author websites and social media profiles when reviewing submissions, so a strong author platform is key to an author’s success. You won’t have very long to make a great first impression—a visitor may leave your site after only twenty seconds! To reduce your bounce rate, you need to make sure your author platform is optimized to attract agent and editor interest in those first critical seconds.

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Happy New Year and welcome to January’s Links Roundup! Want to know the best ways to promote your book and yourself as an author, whether you are self-publishing or going the traditional route? Here are the tools you should use, the best ways to use...

Happy New Year and welcome to January’s Links Roundup! Want to know the best ways to promote your book and yourself as an author, whether you are self-publishing or going the traditional route? Here are the tools you should use, the best ways to use them—and what you should definitely avoid doing. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

11 Reasons Why I Won’t Be Returning To Your Blog via Writers Write – Find out from Amanda Patterson what you should avoid doing on your blog so that you don’t disappoint potential followers.

10 Essential Marketing Tips For New Authors via Book Marketing Tools – Whether you are traditionally published or are going the route of self-publishing, you will need to know how to successfully market your book. Authors Sarah Alderson and Becky Wicks give you the inside scoop on what they learned works best for successfully promoting books!

The Real Role Your Homepage Plays In The Conversion Process via Kiss Metrics – Get a detailed explanation from Kalki Gillespie of why your author website’s homepage is vital, what purpose it should serve, and if spending time redesigning your homepage is worth it.

How To Get Readers To Buy Your Indie Book via e-Books India – Why is having a good book cover so important in the marketing of your book? What elements of the book cover should you be focusing on? Shoshanna Evers tells you how to get people interested in your book.

Santa’s making a list and checking it twice—and it may surprise you to learn that author websites are on the list too! (We have insider info from Rudolph about who makes which list.) Wondering if your author website is on the Naughty or Nice List?...

Santa’s making a list and checking it twice—and it may surprise you to learn that author websites are on the list too! (We have insider info from Rudolph about who makes which list.) Wondering if your author website is on the Naughty or Nice List? Read through this collection of the worst and best features we’ve found when reviewing websites. See if your author website has all the best elements wrapped up, or if it deserves a big lump of coal…and a much-needed makeover!

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Facebook offers writers the opportunity to spread the word about their author pages to new audiences—but at a cost. Boosted posts and promoted posts require that writers pay to publicize. The good news is, you don’t necessarily have to use Facebook’s...

Facebook offers writers the opportunity to spread the word about their author pages to new audiences—but at a cost. Boosted posts and promoted posts require that writers pay to publicize. The good news is, you don’t necessarily have to use Facebook’s built-in advertising features in order to increase the number of your fans.

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After the many late nights writing and revising, the hours spent proofreading and formatting, and the pressure of choosing the best cover design—your self-published book is now available for sale! You anxiously wait for the sales to start pouring...

After the many late nights writing and revising, the hours spent proofreading and formatting, and the pressure of choosing the best cover design—your self-published book is now available for sale! You anxiously wait for the sales to start pouring in…or trickling in…maybe a few drops…but nothing. If you’re not selling as many copies of your book as you’d like, it’s time to rethink your marketing strategy. To improve your sales numbers, ask yourself the following questions when determining the best ways to promote your book.

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You’ve decided to take full control of your writing career by self-publishing your book. Congratulations! But along with full control comes full responsibility—and self-publishing your book is a big job. In addition to actually writing the...

You’ve decided to take full control of your writing career by self-publishing your book. Congratulations! But along with full control comes full responsibility—and self-publishing your book is a big job. In addition to actually writing the manuscript, you’ll also be involved with content editing, proofreading, graphic and cover design, electronic file formatting, distribution management, marketing, and publicity. Don’t try to go it alone and handle all of these details yourself!

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For both traditionally published and self-published authors, being prepared to market your own book is paramount. A successful promotion strategy will extend beyond networking, conferences, and Amazon—you’ll need to set up an author website, a blog,...

For both traditionally published and self-published authors, being prepared to market your own book is paramount. A successful promotion strategy will extend beyond networking, conferences, and Amazon—you’ll need to set up an author website, a blog, and most important, social media profiles. We know, we know…many writers are uncomfortable using social media to promote themselves and their writing. And some writers may not even know how to get started or how to actively maintain Facebook and Twitter accounts. Don’t panic! Here are tips and strategies to help you promote your self-published book using social media.

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ocial media is at the forefront of a successful marketing strategy for promoting your book. But having thousands of fans on Facebook, Twitter, Instagram, or Pinterest doesn’t always lead to thousands of book sales during that all-important first week...

ocial media is at the forefront of a successful marketing strategy for promoting your book. But having thousands of fans on Facebook, Twitter, Instagram, or Pinterest doesn’t always lead to thousands of book sales during that all-important first week of release. Thanks to algorithm changes, the organic reach has plummeted on Facebook this past year. And Twitter can seem like a noisy cocktail party where readers just aren’t listening to what you have to say. But writers who try to counteract these trends and build sales by repeatedly posting and tweeting “Buy My Book!” will appear rude, pushy, and lose social media followers fast.

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Welcome to October’s Links Roundup! Marketing your book to potential readers is one of the most important things you can do to build your book sales. In this month’s Roundup, you’ll find clever tips on how to encourage readers to buy your book, and...

Welcome to October’s Links Roundup! Marketing your book to potential readers is one of the most important things you can do to build your book sales. In this month’s Roundup, you’ll find clever tips on how to encourage readers to buy your book, and learn which marketing moves to avoid. You’ll also see how Facebook can be a key component in your marketing strategy. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.

This Is How You Use Facebook to Sell Books via Digital Book World — To those who say Facebook can’t help you sell books, Mark Dawson of Digital Book World says otherwise! Dawson discusses the social media site and how its connectivity and advertisements can help you sell books to your potential readers.

16 Facebook Groups for Writers You Don’t Want to Miss via The Write Life — A writer’s life can be a lonely road, but it doesn’t have to be! Kelly Gurnett of The Write Life urges you to check out these helpful, Facebook-based communities for writers. Offering both information and socialization, these groups are great tools for writers everywhere!

How to Create a Compelling Book Sales Page via Writers Write — Amazon is a great place to sell your books, but it’s certainly not the be-all and end-all of marketing platforms. Tom Morkes over at Writers Write has some tips to help you develop and design what he calls the “Perfect Book Sales Page.”

The Book Marketing Maze: 22 Wrong Turns & How to Avoid Them via Bestseller Labs — It’s easy for inexperienced writers to get caught up in a maze of marketing mistakes. Jonathan Gunson of Bestseller Labs talks about his past marketing mistakes and shows you how to avoid them!

Once upon a time, when a big, traditional house published a book, the author just sat back and relaxed while the publisher did all the marketing and sales promotion. Those days are over. Today’s authors, whether self-published or published through a...

Once upon a time, when a big, traditional house published a book, the author just sat back and relaxed while the publisher did all the marketing and sales promotion.

Those days are over.

Today’s authors, whether self-published or published through a traditional house, must do the bulk of their own marketing and promotion if they want their book to sell. While self-published authors know this all too well, many traditionally published authors are surprised to find that their publishers aren’t going to take care of everything when it comes to marketing their books.

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